Outta the Park

Red Bull hits a home run with a dance party on wheels and a little help from Phillies slugger Jimmy Rollins

Having a fresh party usually requires sticking to one location. Dealing with the age-old question of which party to get poppin’ next, Red Bull has come up with a solution: Bring the party wherever the hell you want. The Red Bull MXT (Military Extreme Truck) is the answer. Red Bull’s ever-increasing sports-marketing program, which includes athletes from every sport imaginable, now includes Red Bull’s first baseball star, Philadelphia Phillies shortstop Jimmy Rollins. Recently, he brought the MXT—and the party—to the masses before a Phillies game…

To read more, pick up RIDES September 2009, on sale now!