Play Safe

Volvo to introduce "test drive" video game

Volvo ain’t necessarily the first name you might think of in terms of racing, but who would object to a few laps around the track no matter what your whip? It may be that universal appeal that gave the safety-minded Swedes the idea to take a new, virtual approach to test drives.

In an effort to introduce its S60 concept car to a broader audience, Volvo – The Game will be officially released May 26th for – get ready – $0. In addition to the S60, gamers will also be able to chose from other well-known racers, as well as compete online for real prizes. Seems like a safe bet for success.

Via Autoblog