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Jaguar picks Apple for interior design work

While the Volkswagen “iCar” rumor continues to run rampant, Steve Jobs and his team of innovators have proven that the automotive industry isn’t out of the company’s site. Looking to give its upcoming XF a fresh modern twist, Jaguar enlisted the help of Apple’s design team to liven up the car’s interior.

Ian Callum, Jaguar’s design chief, told Car Magazine that Apple is contributing to the XF’s control interfaces in what will hopefully be an improvement on infotainment interfaces everywhere – BMW’s control interface has been under fire for years, just as an example.

Callum says that cool blue lighting and big control dial will do the trick. Besides reportedly being more intuitive, the new control system takes up less space and introduces a range of infotainment options.

Source: Pocket Lint via Luxist