Story: Jonathan Millstein
Photography: Scott Dukes
In 2006 Three 6 Mafia took Hollywood by storm, winning an Oscar for their hit “It’s Hard Out Here for a Pimp,” followed by a move to the City of Angels—one chronicled by the MTV show Adventures in Hollyhood. After that there was no looking back, as Juicy J and DJ Paul continued to expand their empire with new music, clothing lines and even a brand of BBQ sauces and rubs. When RIDES caught up with Juice, Paul and the most recent addition, drummer Josh Villalta, it quickly became clear that they, as they say, still “pay cash for [their] cars that [they] push off the lot.”
RIDES: You left Memphis for Cali about six years ago. What differences have you noticed in the car scene?
DJ Paul: Man, you know, they ride a lot of new cars in Memphis, but they mainly ride old-schools. The old-schools are mainly the deal, old-schools with some big shoes on them.
Yeah, that’s for sure a thing you see more of down South. It looks like you left the old-schools back in Memphis. What are you cruisin’ Cali in?
DJ Paul: We got a few cars, man. My main car that I drive the most is my Phantom, but you know we got a few of them out here. We got a Lambo, we got a McLaren, a couple Ferraris, couple of limos for the party days.
Josh Villalta: I have the S63, 22-inch Giovannas.
That’s quite a collection. What attracted you to cars?
DJ Paul: Cars draw women.
Simple enough. We noticed a lot are white. Why do you like white cars?
Juicy J: White cars are something that catch the eye. When you walking down the street, and you see something like a big long white stretch limousine, you be like, “Holy shit.”
We feel ya. So what’s a must for your vehicles?
Josh: [Juicy J and DJ Paul] gotta have the body kits or the rims, for sure; that’s the first thing that they do, and they always go with the Giovanna rims. Diko and Art at GFG always set them up with the newest rims and all that.
We saw all the Multi Auto Group decals on the cars. What attracted you to them?
Juicy J: Best place to take it.
Josh: They really help us out setting up the cars. Also, URC Limo—they help us out, they have exotic limos and all that.
You already have an extensive collection, but is there anything you’d like to add to your garage?
DJ Paul: I used to be into the old-schools a lot. I’m about to get back into ’em. But I chilled on them for a second because they’re like little babies; you gotta crank ’em up every couple days, and you gotta tend to them a little more.
Juicy J: Panamera, man. Black on black.
DJ Paul: You know, I thought about getting the Bentley Mulsanne because I liked it, but it threw me off when I heard it has a V8 engine, even though it’s fast. I ain’t paying no $300,000 for a fucking V8.
With the exception of Paul and his old-school, it seems like you guys are sticking with the luxuries these days. But what were you riding back in the day?
Juicy J: The first car I ever bought was a Ford Fairmont. I used to love the shit out of that car, too, man.
Josh: I had an old-school Mercedes station wagon.
DJ Paul: My first car was a car my daddy gave me, a 1983 Nissan Maxima, and even though it was a new car and I loved it, it really wasn’t cool to me. I wanted an old-school. So once I got my money, I went and bought me a two-door Cutlass. I had a system and an outburst of Chucky on the trunk. I love Chucky; they used to call me Chucky. I had Chucky all over the place.
What can we expect musically from you this year?
Juicy J: We always recording records, man. We always doing music. Always. We did some mixtapes, stuff like that, just to keep the name out there. You gotta keep feeding the streets.
We heard you signed with Wiz Khalifa and Taylor Gang Records.
Juicy J: I’m the vice president over there, for the A&R department. We gettin’ it in, man. We got a group album coming out, we got solo albums coming out: LoLa Monroe, Chevy Woods, Wiz Khalifa, solo album by me, too. We been working hard, man.
Definitely looking forward to that. What about you, Paul? We heard you got a kind of dubstep/rap album coming out.
DJ Paul: It’s a hundred percent gangster, rap music, but it’s got a little dubstep in it.
What is it that intrigues you about that sound?
DJ Paul: I heard it and I liked it, because it’s got the thick bass and all the little crazy sounds, you know what I’m saying? They just get in your head when you at the club twisted. They just fuck with you, and that’s what I like.
We’ve heard a couple tracks, and it sounds like it’s gonna be hot. What do these solo projects mean for Three 6?
Juicy J: I’mma always be in Three 6 Mafia. Three 6 Mafia never going nowhere.
Your fans will be glad to hear that. We know you guys are always working on those side projects, from BBQ spices and sauce to, now, a clothing line.
DJ Paul: People love to do what they see us do. Three 6 Mafia sets so many trends with shit like sizzurp. Pretty much anything we talk about, people go do it, so I was like, “We need to make our own T-shirt line.”
“Trippy Mane” has sort of become a catchphrase for you. What does it mean exactly?
Juicy J: “Trippy Mane” means you gettin’ trippy. However you wanna get trippy, you get trippy. It should be whatever a person wants to do, however you wanna get trippy, you do you, because I’mma definitely do me. I’m trippy right now.