2012 Lamborghini Aventador LP 700-4: True Cost

Scoring the latest ride may not be economical, but the premium pays dividends on the streets.

Story: Evan “Evo” Yates

Photography: Richard Thompson III

Most walk into dealerships determined to thwart the salesman’s petty attempts at appearance package up-charges, to maximize their trade-in allowance and, of course, to get as much off the sticker price as possible. When purchasing a brand-new Lamborghini, the procedure can be quite different. When one of Forgiato’s customers—a man of such wealth that he’ll need to remain nameless—opted for Lamborghini’s latest Aventador, he understood he’d be paying a premium to even have the privilege of owning such a vehicle, and haggling for a discount wouldn’t be in the conversation.

After cashing out $70K over the $450K purchase price, the owner contacted the team at Forgiato Wheels to initiate the customization process, vowing to own the first Aventador rollin’ on custom multipiece wheels. “He just wanted to take his car to the next level,” explains Forgiato’s marketing director, Gary Tegeleci. “It’s the same school of thought when you transform a $40K car into a $60K car. This customer wanted to turn his $400K car into a $500K car, upgrading it like any other custom car owner.” The Aventador’s owner allowed the prestigious wheel company to select the optimal rolling gear, trusting they would choose a style that would accentuate the lavish Lambo’s styling cues while setting it apart from the rest of the bulls. “The customer let us choose the wheels for him. We chose the new 2.0 Series wheel with the ECX Forging,” says Gary. “No other wheel company has this forging, and we thought the aggressiveness of the wheel matched the aggressive lines of this car perfectly.” The staggered shoes are wrapped in Pirelli rubber, 255/30/20 in front and 355/25/21 out back.

For the tunes, the Lambo’s owner desired to elevate his audacious Aventador’s audio system to heights few have had the balls to in a $500K car. The next stop for the blood-orange bull was Al & Ed’s Autosound in West Hollywood, California, for a complete audio upgrade. There, Elie Rothstein and the Al & Ed’s crew took on the formidable mission of being the first establishment to completely customize an Aventador, upgrading everything but the factory head unit and customizing it in a fashion that complements the Aventador’s aesthetics. For the highs, a Focal Utopia component system was integrated with custom door-panel inserts inspired by the Aventador’s distinctive taillights. For the lows, a Kenwood eXcelon 10-inch subwoofer rests neatly in its custom fiberglass enclosure located behind the seat. The entire system is powered by premium Alpine amplifiers that ensure the signal is distributed efficiently and with plenty of power.

As it stands, this 700hp monster arguably sits atop the custom Aventador throne for now, as others have yet to push the envelope, most notably in the wheels and audio departments. Regardless, the premium paid was well worth it to be number one, even if only temporarily.

Spec The Technique:

Year/Make/Model: 2012 Lamborghini Aventador LP 700-4

Performance: Stock 6.5L V12; custom high-performance exhaust

Exterior: Factory Arancio Argos pearl paint; 3M clear Paint Protection Film on front fascia, including hood, bumper, fenders, rocker panels, headlights and side mirrors; 3M Clear Plex to protect windshield; Skid Guards underneath front bumper

Interior: Factory black and orange option

Ice: Focal Utopia Be Kit N°7 component system, including 6.5-inch mid bass speakers and 3.5-inch midrange and tweeters; Kenwood eXcelon 10-inch subwoofer; Alpine PDX-F6 amplifier, PDX-M12 amplifier; Rockford Fosgate 3SIXTY.2 Advanced Interactive Signal Processor & OEM Interface; Escort Passport 9500ci radar detector; all done by Al & Ed’s Autosound in West Hollywood (ae54.com)

Wheels/Tires: Forgiato F2.09 wheels, 20×9 front, 21×13 rear; Pirelli tires, 255/30R20 front, 355/25R21 rear

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