So you’ve spent your hard-earned pennies on that brand-new set of rims, and damn do they look good each cut, spoke or rivet detailed to stand out. No matter how hard you polish ‘em, though, once the sun goes down, it’s not gonna shine.Motionlite addresses this problem by lighting up your wheels with their wheel illumination system. Each wheel gets a separate LED light mounted on a 6-inch retracting head, which sits in the wheel well. Hit the button on the supplied key fob, and the lights extend out to showcase each rim in seven different colors solid, pulsing or as a strobe. The kit is universal, so no matter what you’re running, each wheel is bathed in color, whether you’re stopped with your crew or rolling down the freeway. And at $495, it’s certainly cheaper than having your own lighting crew.