Newsletter

Subscribe NOW!

Tuesday, October 13th, 2009  |  NO COMMENTS »

Caddy: Old is the new New

Luxury brand revamps logo through classic cues

After making moves with their line and getting us overly-hyped for the CTS Coupe, Cadillac has stepped back a bit with their logo. The current logo, (below) which first showed up in the 90’s was modern, yet subdued and aimed “to combine suggestions of high technology and elegance through faceted shapes-inspired by the stealth fighter and by gemstones.”

Stealth? That whole blending in thing is over. The new logo (above) returns more texture to the wreath, beefs up the crest, and uses some lighting effects to its advantage. Looks like Caddy’s all about showing up and showing off again. Who’s gonna argue with that?

• Hot Import Nights, Jacksonville, FL, Oct. 30th »

« White gold plated MB McLaren

SEND TO A FRIEND





RSS feed | Trackback URI

Comments »

No comments yet.

Name (required)

E-mail (required - never shown publicly)

Website

Your Comment (smaller size | larger size)

You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> in your comment.

Nov 11 at 1:01 pm

Meet the Maro Angelz

Arguably the better-half of Oakland’s “Maro Boyz” crew

Oct 27 at 12:16 pm

New 5-Series Spied

Courtesy of Speedlux.com

MORE »

Nov 11 at 11:08 am

Dodge Challenger

Sittin’ pretty on Asantis

Oct 30 at 10:42 am

Charger on 30s

Reppin’ the Sunshine State of Florida

MORE »

Donk Box & Bubble

May 28 at 5:00 pm

Part Deux

This bagged ‘75 Caprice is rolling proof that sequels can bust the block.

May 28 at 4:52 pm

Green Rage

This ‘72 Impala’s outrageousness is more than skin deep.

MORE »