Equus Opportunity

Hyundai to ship 100 Equus sedans to US

Amidst the recent success of its new Genesis offerings, something else was abuzz at the Hyundai booth during the recent New York International Auto Show. On a turntable out front, sporting a hood ornament of phantom proportions sat the Equus – the brand’s new stab at a full-size luxury sedan.

With the brand obviously pursuing a new image, the Korean manufacturer will reportedly ship 100 Equus sedans to dealerships across the country, not for sale, but simply to gauge public opinion. We recommend you go take a look, as Hyundai really did it’s homework on this one. But will a Hyundai with an expected $75,000 price tag sell in the US? Time will tell – but something tells us the generous return program might not apply to this one.


  • Evisu Johnston

    If only Hyundai would make a second brand like Toyota made Lexus they would sell these cars..