Here at RIDES we’ve covered some crazy auction-block behavior, but this next one may take top billin’ as the epitome of uneccessary extravagance. Last week, an aftermarket tuner dropped close to a million damn dollars on a license plate. Yeah, lets get Mike Jones on that- Last week, an aftermarket tuner dropped close to a million damn dollars on a license plate. The plate purchased, a simple “F1” was first registered in the UK 104 years ago, most likely as an alphanumeric coincidence – not a vanity plate. Until recently, the plate adorned the Volvo S80 of Essex County Council’s chairman. F1 chief Bernie Ecclestone and former F1 driver Eddie Irvine apparently both tried to cop it at the 2005 Goodwood auction, but couldn’t meet the reserve.
Last week, Afzal Kahn, head of the Kahn Design and Project Kahn aftermarket tuning house, placed the winning bid of £375k, (£440k with tax) the equivalent of roughly $873,000. Kahn’s winning bid beat the previous record of £331k paid in 2006 for the plate “M1”, but will most likely get topped when the UK’s oldest registration plate “A1” hits the block in the near future. (Any steak sauce heirs reading this?) By his own account, Kahn will appropriately put the F1 plate on his custom Mercedes SLR McLaren, remarking “It’s every man’s dream to have his perfect car with a number plate like this.”
Uhh… yeah, that’s exactly what we fantasize about at night.