Mini Controversy

New Clubman causes big stink at Frankfurt show

Well-known for their off-beat, sometimes unconventional ads, MINI apparently went a little too grandiose at the recent Frankfurt auto show. To highlight the larger dimensions of its new ‘Clubman’ model, the auto maker projected a 10-story tall movie on the side of a building in downtown Frankfurt. An official Myspace page for the Clubman states that the ad was pulled after competitors expressed feelings of inadequacy- though there are no official comments available.

No longer being shown at the European show, you can watch the ad on a slightly smaller scale right here:



MINI Clubman: Projection Upon Messeturm Frankfurt. – video powered by Metacafe

Source: Autoblog