Virtual Darkness

VW's Night-Drive campaign helps you plan your night right.

Volkswagen marketing has always been a little unconventional- quirky even. But with the launch of the new Night-Drive campaign and Web site, the German manufacturer seems to have found its inner darkside. Aside from the usual commercial elements, VW has invited visitors to create and edit their own nocturnal-themed driving film from a number of pre-existing clips. Of all films created, the best two will be awarded with Panasonic HD digital video cameras. But if moviemaking ain’t quite your style, there’s still the “Great Night Drives” section. Through embedded Google maps, the area suggests the best worldwide night routes, and also lets you map out and submit your own. Spend a lot of time at work daydreaming of your next night time cruise? This will definitely help pull you through. Check it out at Night-Drive.com.