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Nelly to take "Pimp My Ride" to South Africa

Always the entrepreneur, St. Louis rapper Nelly is now officially pimpin all over the world. Aside from a deal with South African distributor Mojalife to hustle his Vokal, Applebottom and Pimp Juice brands, Nelly is also reportedly in negotiation to host a localized version of MTV’s hit “Pimp My Ride.” The deal could have him running a total of 52 international episodes of the Cinderella story, as he also launches an American-Idol style talent search program in the country.