The Maybach proved a smash hit among rappers and ballplayers, but that wasn’t enough for Mercedes-Benz to save the brand from euthanasia as of last year. But Mercedes isn’t the type to leave a niche unfilled—so instead of trying to plug the super-luxury sedan vacancy in their lineup with a new brand, they’re going to extend the S-Class’s brand upwards.
At the top of the new S-Class range—above the S600, above the S63 AMG, even above the S65 AMG—there will be a new “Pullman” trim. It’ll be set apart from lesser S-Classes by an extra-long wheelbase, a unique, more-expensive-looking grille, and probably many of the custom luxury touches once offered in Maybachs.
“We will continue in the market segment above €200,000 [$260,000],” said Daimler chairman and former Chrysler commercial star Dieter “Dr. Z” Zetsche, which gives you a good idea who this S-Class Pullman is aimed at: the Bentley Flying Spur and the Rolls-Royce Ghost. Figure that, like those two, the S-Class Pullman will use a mighty turbocharged V12, and may well come with all-wheel-drive, ’cause people love their luxury sedans with AWD these days. [Shout-out to Autocar!]
Pictured: Regular-length 2014 Mercedes-Benz S-Class