House of Kolor Bringing Shimmer to SEMA

Paint maker's new system offers ridiculous levels of customization.


House of Kolor and the Valspar Automotive Group are bringing the big guns to SEMA this year, pulling the wraps off a whole new paint system they’re calling Shirmin2. While it’s compliant with all VOC restrictions, Shirmin2 offers 17 base colors along with 39 effect packs. They’re also busting out an all-new series of six mixable foundation colors known as the KD3000 Series Kustom DTS (Direct to Surface) Foundation Surfacer/Sealers, and a new clearcoat called USC01 Kosmic Urethane Show Klear.

Of course, talk is cheap, so Valspar will have a wide variety of vehicles and other unconventional canvases covered with the work of airbrush artists. We’ll be sure to check it out when we hit up SEMA next week. [Thanks to Valspar Automotive Group]

Press Release:

House of Kolor, Valspar Automotive Group – SEMA Highlights 2010

The Valspar Automotive Group (Booth #23013, Central Hall) is prepared to turn the industry upside down at this year’s SEMA show, Nov. 2-5, 2010, at the Las Vegas Convention Center. You’ve seen our booth in the past; you’ve seen our crazy custom vehicles, you’ve taken a tour
through our House of Kolor Surf Shop, you’ve seen the inaugural Hall of Fame class, you’ve met our expert custom painters while they were doing live demos, and a few of you have gotten a real scarab tattoo during the show. But, you’ve never seen anything like you will this year. House of Kolor is changing the face of custom painting this year with our revolutionary new product lines. The 2010 SEMA show will be all about “shimmer” – and shimmer we will with 1000’s of new color offerings, delivered in the industry’s biggest technological advancement since the
candy paint job: Shirmin2®, our new Universally VOC Compliant basecoat/effect pac system. Shimrin2® is a solvent-based system which, when mixed, will create a VOC compliant finish regardless of current VOC restrictions. The Shimrin2® product line consists of 17 basecoat colors and 39
effect pacs, offering its users unlimited custom color options. Shimrin2® is the answer true custom painters have been looking for, and a major leap forward, but we’re not stopping there. House of Kolor also unleashes the KD3000 Series Kustom DTS (Direct to Surface) Foundation Surfacer/Sealers,
available in 6 fac pack colors that can be easily mixed to produce the perfect foundation for your show car! To finish off the perfect showroom vehicle, we introduce the new USC01 Kosmic Urethane Show Klear, our most robust clearcoat ever. Finally, House of Kolor also proudly unveils the new UKK01 Urethane Kandy Karrier in response to increasing VOC restrictions. House of Kolor has you covered, with the highest quality custom
finishes on the planet.

The Valspar Automotive SEMA booth has always featured the top airbrush artists and custom painters in the industry, and this year is no exception. Joining us for live demonstrations and “meet and greet” sessions this year are Craig Fraser, Mike Lavallee, Steve
Vandemon, Jim Hetzler, Steve Driscoll, Gearbox Duran, Rich Evans, Gary Jenson, Eddie Davis, Yrr Baldurs, Ron Finch, Fonzy, John D’Agostino, Steve Ortega, Freddie Laurens, Ed “Ratster” Tooley, House of Kolor Hall of Famers Jon Kosmoski, Gene Winfield, and Darryl Starbird, and Slick & Jake of Slicks Garage/Tail Fins and Chrome TV show. Visit our booth (#23013, Central Hall) to see the pro’s in action!

The artists in our booth this year will not be showing up empty handed. Their contributions to our booth will be on display in every corner of the booth. From Mike Lavallee’s crazy custom refrigerator and “Skelebrity” paintings, to Ron Finch’s unique side car bike (dubbed the “Outsider”), to Bob Bruhn’s one-of-a-kind 1946 Hudson pickup truck, to Ed “Ratster” Tooley’s “Scarab” bike, to Craig Fraser’s 1960 Sunbeam Alpine steamliner (BKA “The Punisher”) and more. The Valspar Automotive booth has eye kandy for everyone.

House of Kolor offers you the chance again this year to let your hearts race with our Silent Auction, with all proceeds going to Victory Junction.
All of the art from our live demonstrations, and most of the Kustom Koolie pieces you’ll find decorating our booth this year will be available to the highest bidder. Bring home the perfect custom piece to decorate your garage or shop, and help us support this worthy charity. This year at the SEMA show, House of Kolor will be inducting it’s 2nd annual Hall of Fame class. We are proud to honor the distinguished few that have made their mark in the custom automotive industry. Join us at 1 PM on Thursday, November 4, for our induction ceremony. The 2011 House of Kolor Hall of Fame class includes Art Himsl, Ed “Big Daddy” Roth, Arlen Ness, Blackie Gejeian, and brothers Mike and Larry Alexander. We thank these gentlemen for their contributions to our industry, and proudly welcome them to our House of Kolor Hall of Fame. House of Kolor is honored to display our featured vehicles, which will be displayed outside of our booth area. These custom beauties include Slick’s Garage’s 1932 Custom Hot Rod, Dakota Wentz’s 1971 Chevy C10 Custom truck, and Terin Dumas’s 1998 GMC C2500 Sierra. Be sure to bring extra memory cards for your
camera when you check out these feature vehicles.

House of Kolor long-time friend and supporter, Rich Evans of Rich Evans Designs in Huntington Beach, CA, has teamed up with Mopar® for a custom Dodge Challenger Build for SEMA 2010. You won’t want to miss the unveiling of this custom beast at 4:40 PM on Tuesday, November 3rd, in the Mopar booth (booth# 43129).

House of Kolor’s new Shimrin2® product line will be getting plenty of media attention as well this year at SEMA. On Thursday, November 4 from 1:00 – 4:00 PM, Dan Woods, world-famous host of the SPEED Channel’s Chop Cut Rebuild, will be on hand filming a special episode of the show, where they will completely restore and customize a 1969 Dodge Charger. The rebuild team dressed the Charger with Shimrin2® products exclusively from top to bottom to make this American icon shine. Be sure to visit the ARMO Hall of Fame to catch all the action.

House of Kolor will have plenty of new product offerings and amazing custom toys to show off at this year’s SEMAshow, but it doesn’t stop there. Valspar Refinish and De Beer Refinish will be introducing new product lines and technologies of their own. Valspar Refinish is proud to present the new Low VOC system of primers, binders, activators, reducers, and clearcoats, all powered by our Clean Air® formula. VOC restrictions are a thing of the past thanks to our Low VOC product selection. In addition, Valspar Refinish will also feature our new Fleet System of products to get your commercial vehicles hauling in style! The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, and RV markets.

SEMA Show 2009 drew more than 50,000 domestic and international buyers. The displays are segmented into 12 sections, and a New Products Showcase featured nearly 1,500 newly introduced parts, tools and components. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more. The Valspar Automotive Group has been an active SEMA member for decades. This year, we’re not just raising the bar for the industry; we’re changing the face of the automotive coatings entirely.